We wanted to give you an update on what’s been happening over the last few months. The KRAFT campaign action went to more than 300,000 people, and at least 30,000 people took action asking the company to ditch the Capri Sun pouch and other unrecyclable packaging or work to develop solutions so consumers can recycle them.
KRAFT DECLINES TO ADDRESS OUR CONCERNS
KRAFT responded to the initial request but declined to address our concerns. We then sent a response letter back to KRAFT that included 23 organizations representing more than 5 million members acknowledging their response to the campaign and urging them to open up a dialogue on developing a company-wide sustainable packaging policy encompassing design, reduction, reuse and recycling, litter prevention and pollution mitigation. They missed the deadline to respond, and it looks like they’re trying to wait us out.
Good luck, KRAFT. You haven’t seen anything yet! We’ve got a series of actions planned for 2015 to wake them up. Stay tuned, and please tell your friends about the campaign – specifically, please ask them to like us on Facebook and/or follow us on Twitter.
MAKE IT, TAKE IT GROWS BY LEAPS AND BOUNDS
Greenpeace, Story of Stuff, and the Global Alliance for Incinerator Alternatives (GAIA) joined the campaign. The Dogwood Alliance, an organization with a solid market campaign experience on packaging through their successful Kentucky Fried Forests Campaign, joined us as well.
In addition, Corporate America has taken notice of the campaign. Through our extended network, we were forwarded several power-point presentations from packaging suppliers, consumer goods companies, and their consultants discussing the Make It, Take It Campaign and the potential impact it could have on packaging decisions by consumer brands.
Through it all, we couldn’t do it without you. Thank you so much for your dedication and support to help us create a world without packaging waste.
All our best,
Bill, Matt, Amanda, Ruth, Chris, Melissa and the whole Make It, Take It and UPSTREAM Team