Tell Capri Sun Maker KRAFT to “Forget the Pouch, Respect that Earth”

Capri Sun maker KRAFT tells kids to “Respect the Pouch,” in one of their ad campaigns. UpStream_CapriSun_FINWe’re asking KRAFT to “Respect the Earth” and stop trashing the planet with unrecyclable packaging waste. 

Did you know that an estimated 1.4 billion Capri Sun pouches are landfilled or littered each year in the United States?  

Capri Sun pouches are made by bonding aluminum and several layers of plastic together making them difficult to impossible to recycle. Only 1% are estimated to be collected nationwide, which means that nearly every Capri Sun pouch has been wasted or littered since they were introduced in the 1970s.

These single use products have to be constantly manufactured from scratch, requiring more energy use and extraction of virgin natural resources.

They’re also a huge problem for the oceans. Food and beverage containers, like Capri Sun pouches, are among the top 5 items found on beaches and coastlines. Plastic packaging breaks down into small particles mistaken for food by fish which harms marine life and transports toxic chemicals in the oceans. A recent study estimates that the state of California spends nearly $500 million annually preventing trash – much of it plastic packaging – from polluting beaches, rivers, lakes and the waterfront.

And Capri Sun pouches are just the tip of the iceberg. KRAFT – and many other companies – package their products in unrecyclable and non-compostable plastic packaging that is literally “designed for the dump.”

Please join with UPSTREAM and the Make It, Take It Campaign and tell Capri Sun manufacturer KRAFT to take responsibility for its packaging waste.  

Take Action to tell KRAFT CEO, John T. Cahill to “Forget the Pouch, Respect the Earth.” 

Sign the petition below to send a message to KRAFT’s CEO John T. Cahill, and please post a message on KRAFT’s Facebook page –  and their Twitter page –  using the hashtag #makeittakeit  

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